Wars have been fought over it, fortunes made and lost from it, empires risen and fallen over it, entire continents discovered seeking it, and people killed and enslaved to protect a treasure once considered to be more valuable than gold. Now sold seasonally with whipped cream.
Sixty six years ago a new television show premiered. Bonanza, the saga of the Cartwrights of the Ponderosa ranch was made for the express purpose of selling color televisions, and it brought color to many lives.